Pici

Muhammad
Fikri Abdul Zaki

SEO Team Lead

I build organic channels from near-zero into measurable lead and traffic growth across SaaS, real estate, and media sites — and lead the team that does it.

Selected work

Selected Works

ProjectRolePeriodMain result
Adaptist Consulting SEO Team Lead Dec 2025 – present 8–12 qualified leads a quarter
Accelist Pangan Nusantara Site build and SEO Dec 2025 – present 18–24 qualified leads a month
Kosonga.com SEO Specialist Jan 2025 – present Page 1 in 30 days
GroPerti SEO Specialist Intern Oct 2024 – Jan 2025 +860% organic traffic
Digital media company SEO Consultant Jul 2019 – Mar 2020 +130% traffic in 9 months
Kosongan.id Founder, SEO Team Lead Jan 2018 – Jan 2020 28,000+ daily visits
trapoo.net SEO Specialist Jan 2018 – Jan 2020 1,600 daily organic visitors

Case Studies

Featured Case Study

Adaptist Consulting

A consulting site with over 100 pages of unedited AI content and Domain Rating 3 was rebuilt from scratch. Outreach, guest posts, and brand mentions pushed Domain Rating to 26 in six months, earning an inbound channel that produces 8–12 qualified leads per quarter.

Read case study
Google Search Console performance chart for adaptistconsulting.com showing 9.5K total clicks and 4.24M impressions

About

Leading the team

I am currently SEO Team Lead at PT Accelist Lentera Indonesia, leading 5 SEO specialists and content contributors across 4 websites. I own workflow design, topic selection, briefs, and editorial review, and I built AI-powered tools and workflows that improved the team's efficiency.

Certifications

  • HubSpot AcademySEO I & SEO II
  • University of Illinois Urbana-ChampaignDigital Marketing Specialization
  • GoogleGoogle Data Analytics Specialization

Skills

SEO

Technical SEOCore Web VitalsSite ArchitectureCrawl OptimizationOn-Page OptimizationKeyword ResearchSearch IntentTopical AuthorityE-E-A-TGenerative Engine OptimizationLink BuildingDigital PROutreach

Content & Leadership

Content StrategyEditorial WorkflowTeam ManagementAI-Assisted Workflows

Tools

SEMrushAhrefsGoogle Search ConsoleBing Webmaster ToolsGoogle AnalyticsScreaming FrogPageSpeed InsightsWordPress

Education & Languages

  • Yogyakarta State University · 2021 – 2025Bachelor of Management, GPA 3.70/4.00
  • LanguagesIndonesian (Native), English (Intermediate)

Let's talk about organic growth

Hiring for an SEO Team Lead role, or scoping an SEO engagement? The numbers on this page are the starting point.