Situation
GroPerti is the real estate website of PT Sentral Global Properti. I joined as an SEO Specialist Intern from October 2024 to February 2025, working alongside the engineering team on the site's organic performance.
What I found
Inconsistent on-page implementation was hurting indexing and SERP visibility. The site's structure and navigation also needed rework to support the content that mattered.
What I changed
I worked with the engineering team on site architecture changes, improving site structure and navigation, and built a standardized on-page SEO framework for high-traffic editorial pages so every template shipped with the same best practices baked in.
What happened
After 14 months of continuous optimization, monthly organic sessions grew from 1,500 to 14,400 — an 860% increase. The standardized on-page framework improved content search performance across the site.
What I'd do next
The framework is ready to extend across the remaining templates. Next, I'll deepen topical coverage of the property queries that convert.