Situation
A digital media company targeting Indonesian and global audiences engaged me as an SEO consultant. I advised on SEO strategy and covered the vacant SEO specialist role, owning both planning and day-to-day execution.
What I found
The content strategy had drifted: duplication and related issues were splitting the site's own signals across competing pages. On the technical side, broken redirects and redirect chains, slow PageSpeed performance, and JavaScript rendering problems were holding back crawling and indexing.
What I changed
I audited and cleaned up the content strategy, resolving duplication across competing pages. Then I fixed the technical blockers: broken redirects, redirect chains, slow PageSpeed performance, and JavaScript rendering problems.
What happened
Organic traffic grew by about 130% in 9 months for a media site targeting Indonesian and global audiences, with the technical SEO issues fully resolved and content quality markedly improved.
What I'd do next
The technical foundation and content strategy are now stable. The next step is to build out topical authority around the sections already gaining traction, while monitoring redirects and rendering fixes for regressions.